Are Designers the Enemy of Design?

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Patrick Keenan from The Movement sent me this provocative link, which underscores the arguments Bob Logan and I are making in the Designing for Emergence papers:

From Businessweek.com's
Nussbaum on Design
column

March 18, 2007
Are Designers The Enemy Of Design?
Bruce Nussbaum

Here's the speech I gave at Parson's on Thursday that deals with the backlash against design. I've edited it just a bit. It's designed to provoke design management students and show how I've redesigned my job at Business Week from the Voice Of Authority to the Curator of the Conversation on Innovation. We all live life in beta now.
Are Designers The Enemy of Design?

In the name of provocation, let me start by saying that DESIGNERS SUCK. I’m sorry. It’s true. DESIGNERS SUCK. There’s a big backlash against design going on today and it’s because designers suck.

So let me tell you why. Designers suck because they are arrogant. The blogs and websites are full of designers shouting how awful it is that now, thanks to Macs, Web 2.0, even YouTube, EVERYONE is a designer. Core 77 recently ran an article on this backlash and so did we on our Innovation & Design site. Designers are saying that Design is everywhere, done by everyone. So Design is debased, eroded, insulted. The subtext, of course, is that Real design can only be done by great star designers.

This is simply not true. Design Democracy is the wave of the future. Exceptional design may only be done by great star designers. But the design of our music experiences, the design of our MySpace pages, the design of our blogs, the design of our clothes, the design of our online community chats, the design of our Class of ’95 brochures, the design of our screens, the design of the designs on our bodies?"We are all designing more of our lives. And with more and more tools, we, the masses, want to design anything that touches us on the journey, the big journey through life. People want to participate in the design of their lives. They insist on being part of the conversation about their lives....

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